Remote learning consultation hours (chat room or messages) from 16 April 2020:

• Wednesdays 14:30-15:45
• Fridays 11:00-12:45

COMS 312: KORPORATIEWE KOMMUNIKASIE: SKRYFWERK VIR EKSTERNE GEHORE
COMS 312: CORPORATE COMMUNICATION: WRITING FOR EXTERNAL AUDIENCES

Doel van die module:
Purpose of the module:

Hierdie module berei jou voor vir skakeling met die massamedia in die korporatiewe kommunikasiepraktyk. Dit het dus te doen met kommunikasie met ʼn organisasie se eksterne belanghebbendes/gehore. Dit beteken dat jy as kommunikasiepraktisyn deur verskeie kanale en op verskeie platforms met belanghebbendes buite jou organisasie kommunikeer. Jou skryfvaardighede en vermoë om volhoubare verhoudings met die massamedia te bou word veral in hierdie afdeling van die module geslyp.

This module prepares you to liaise with the mass media in the corporate communication world. It has to do with communicating with an organisation’s external stakeholders/audiences. This means that you as communication practitioner communicate through several different channels and across different platforms with stakeholders outside your organisation. Your writing skills and ability to build sustainable relationships with the mass media are honed in this section of the module.

Verpligte studiemateriaal:
Compulsory study material:

Smith, R.D. 2017. Becoming a public relations writer. Strategic writing for emerging and established media. 5th ed. New York, NY: Routledge (hierdie boek is in COMS 222 voorgeskryf / this book was prescribed for COMS 222.)