Marketing communication refers to the strategic process of promoting a product, service, or brand to target audiences through various communication channels. Its primary goal is to create awareness, generate interest, and influence consumer behaviour to drive sales and achieve marketing objectives.

Marketing communication encompasses a range of activities, including advertising, public relations, sales promotions, direct marketing, social media marketing, content marketing, and more. These channels are carefully coordinated and aligned to deliver a consistent message and brand identity, ensuring the target audience receives a unified and impactful experience.

Effective marketing communication relies on understanding the target audience, identifying their needs and preferences, and tailoring messages that resonate with them. It involves a mix of creative storytelling, persuasive messaging, and data-driven decision-making to reach the right audience at the right time with the right content. This integrated approach enhances brand visibility and credibility and helps businesses build lasting customer relationships.

MONDAY : KCOM 328  A10 G01 14H30-15H45

TUESDAY : KCOM 328  A10 G01 11H 00- 12H45

Dr Lubombo M 

office A3 (GAB) Block C 106