TMBP221 

WELCOME TO TOURISM MARKETING

/ WELKOM BY TOERISMEBEMARKING 

Lecturer details / Dosent besonderhede

Prescribed study material / Voorgeskrewe studiemateriaal

  Marketing Tourism in South Africa (5th Ed): Author: Richard George (Oxford)

   * Protea (eBook): R528.95  

   * Van Schaik: R646.95

   * Oxford: R587.95

   * Sherwood books (eBook): R560

Additional resources / Addisionele hulpbronne

Additional resources or requirements to complete this module successfully / Bykomende hulpbronne of vereistes om module suksesvol te voltooi

• You need access to a computer and the Internet. Access to the Internet is most important as it offers a way of finding the latest information on tourism marketing. The Internet is an essential source for successfully completing your assignment. Internet access is also needed for eFundi use, where additional reading/study material will be uploaded.
• Jy moet toegang tot 'n rekenaar en die internet hê. Internettoegang bied aan jou die geleentheid om die nuutste inligting oor toerismebemarking te bekom. Die Internet is ʼn noodsaaklike bron vir die suksesvolle voltooiing van jou opdragt.  Internettoegang word ook benodig vir eFundi-gebruik, waar addisionele lees- / studiemateriaal opgelaai sal word.

Study guide / Studiegids

The study guide is available under the eFundi "study guides" link / Die studiegids is beskikbaar onder die Efundi "studiegids"-skakel

Purpose of the module / Doel van die module:

TMBP 221 will enable you to understand tourist behaviour and do better marketing in a variety of markets. You will be able to draw up components of an effective marketing plan for a tourism business, which will include the following: marketing research, market segmentation, target marketing, positioning and implementing the marketing mix strategies. 

TMBP 221 sal jou in staat stel om toeristegedrag te verstaan en bemarking optimaal toe te pas in 'n verskeidenheid markte. Jy sal komponente van 'n effektiewe bemarkingsplan vir 'n toerismeonderneming kan opstel, wat die volgende fasette sal insluit: bemarkingsnavorsing, marksegmentasie, teiken-bemarking, posisionering en implementering van die bemarkingsmengselstrategieë.

Module outcomes / Module uitkomstes

After successful completion of this module, the student should demonstrate the following:

• detailed knowledge and a holistic understanding of the concepts, components and theories of tourism marketing;
• the ability to compile the different components of a marketing plan for any tourism product while adhering to specific methods and procedures;
• the ability to critically evaluate and synthesise marketing information as an individual and team-member in order to communicate solutions or proposals, verbally or non-verbally, by means of the appropriate information technology; and
• the ability to solve well-defined but unfamiliar problems in the tourism-marketing context by applying the correct methods based on a strong value system of specific norms and values.   

Na suksesvolle voltooiing van hierdie module moet die student bewys kan lewer van die volgende: 

• breedvoerige kennis en 'n holistiese begrip van die konsepte, komponente en teorieë van toerismebemarking;
• die vermoë om die onderskeie komponente van 'n bemarkingsplan vir enige toerismeproduk saam te stel terwyl jy spesifieke metodes en prosedures nakom;
• die vermoë om bemarkingsinligting as 'n individu en spanlid kritites te kan evalueer en sintetiseer ten einde oplossings of voorstelle te kommunikeer, hetsy verbaal of niebverbaal, deur middel van die toepaslike inligtingstegnologie; en
• die vermoë om goed omskrewe maar onbekende probleme in die toerismebemarkings-konteks op te los deur die toepassing van die korrekte metodes wat op 'n sterk waardestelsel van spesifieke norme en waardes gegrond is.

Calendar and planning

• STUDY UNIT 1 PART 1: Week of 2-6 August
• STUDY UNIT 1 PART 2: Week of 9-13 August
• STUDY UNIT 2 PART 1: Week of 16-20 August
• STUDY UNIT 3 PART 1: Week of 23-27 August
• STUDY UNIT 4 PART 1: Week of 30 August - 3 September
• STUDY UNIT 5 PART 1: Week of 6-10 September
• STUDY UNIT 6 PART 1: Week of 11-15 October
• STUDY UNIT 7 PART 1: Week of 18-22 October
• STUDY UNIT 8 PART 1: Week of 25-29 October

• LEEREENHEID 1 DEEL 1: Week van 2-6 Augustus
• LEEREENHEID 1 DEEL 2: Week van 9-13 Augustus
• LEEREENHEID 2 DEEL 1: Week van 16-20 Augustus
• LEEREENHEID 3 DEEL 1: Week van 23-27 Augustus
• LEEREENHEID 4 DEEL 1: Week van 30 Augustus - 3 September
• LEEREENHEID 5 DEEL 1: Week van 6-10 September
• LEEREENHEID 6 DEEL 1: Week van 11-15 Oktober
• LEEREENHEID 7 DEEL 1: Week van 18-22 Oktober
• LEEREENHEID 8 DEEL 1: Week van 25-29 Oktober

Assessment plan / Assesseringsplan

Assessments and Assignment for this module / Assesserings and Opdrag vir hierdie module

These are the assignments and assessments that will be used to determine your final mark. / Dit is die opdragte en assesserings wat gebruik sal word om u finale punt te bepaal.

Calculation of marks / Berekening van punte

Please take note that ALL THREE CLASS TESTS will count towards your final mark and will account for 40% of your final module mark. The GROUP ASSIGNMENT will account for the remaining 60% of your module mark. / Let daarop dat AL DRIE KLASTOETSE tot u finale punt bydra en 40% van u finale modulepunt uitmaak. Die GROEPS-OPDRAG sal die oorblywende 60% van u modulepunt uitmaak. 

Additional information / Addisionele inligting

Announcements posted on eFundi are an important means of communication for the module. Please ensure that you read each and every announcement thoroughly as this will guide you through the semester. All the powerpoint-presentations for the eight (8) learning units will be uploaded to the eFundi-Resources folder on a week-to-week basis. Online contact sessions will be scheduled via Zoom and communicated accordingly via eFundi-Announcements. Also ensure that you familiarise yourself with the content of the "Terms of Reference" document, and agree to these terms and conditions by clicking on the äcknowledgment box. I wish you all the best for this semester!

Aankondigings ("Announcements") wat op eFundi geplaas word, is 'n belangrike kommunikasiemiddel vir die module. Maak seker dat u elke aankondiging deeglik lees, want dit sal u deur die semester lei. Al die powerpoint-aanbiedings vir die at (8) leereenhede sal op 'n week-tot-week basis op die "eFundi-Resources folder" gelaai word. Aanlynkontaksessies sal op Zoom geskeduleer word en via eFundi-aankondigings dienooreenkomstig gekommunikeer word. Maak ook asb seker dat u vertroud is met die inhoud van die "Terms of Reference" dokument en dat u hierdie bepalings en voorwaardes aanvaar deur op die aanvaar-boksie te kliek. Ek wens u alle sterkte toe vir hierdie semester!